Month: November 2017

If you are visionary and your client is not – find another client

At this years Munich founders festival Bits and Pretzels I listened to Andy Cunningham’s inspiring talk on the role of PR in the 21st Century. She was on the so-called Academy Stage, a type of university format where the founders are able to learn from the stars. Andy Cunningham was a PR Consultant to Steve Jobs. He fired her four times and hired her five times. I was very excited to listen to her. The way Apple promotes its love brand has a very important meaning for me. Whenever a client does not seem to understand why we are...

Read More

Video is the new PR

Doing PR for Start Ups is like doing PR for corporates. Talking about the budget it means that there is a very big difference. Start Ups usually have a very small budget. Therefore an animated explainer video is an excellent PR tool which can go with a press release about a product or a service. Here is an example of our very successful PR work for one of our clients, the Start Up Oroboo Angel.  Oroboo Angel is a communication platform of a worldwide community. It enables people of different origin to talk anywhere, anytime despite language barriers. Oroboo’s multilangual...

Read More

Recent Tweets