We did storytelling for the German Fintech StartUp WIWIN.

WIWIN was founded by Matthias Willenbacher in 2011. Willenbacher embodies more than twenty years’ worth of passion for everything which moves, flies or flows. He is a well-known entrepreneur, a visionary and a consultant in the field of renewable energy.

WIWIN is a financial intermediary striving to make the world a better place through supporting sustainable projects (e.g. renewable energy, electromobility,   green buildings). In particular, WIWIN is the leading crowdinvesting platform for renewable energy investments in Germany, allowing investors to support sustainable projects or companies.

What makes WIWIN unique among both fintech startups and crowdinvesting platform is that they offer project know-how and investment proficiency at the same time. Ventures are chosen with the utmost care. A prime example of this is Sono Motors GmbH, a fast-growing startup based in Munich. „Driven by the sun“ is their slogan and their product is a solar-powered car which is forecasted to be the next affordable Tesla.

Why did we choose to tell the story of the company’s founder?

Visual storytelling is the best way to tell the story of your brand

Brand authenticity means that you get to tell your brand’s true story, engaging the audience in a deeper and more meaningful way than with a standard sales-driven content.

By telling the authentic story of Matthias Willenbacher, the graduated physicist who grew up on a German farm, where he built his first wind turbine – not in the garage but on the rooftop of his parent’s house – we created an emotional connection between the audience and the brand. Which has led to absolutely outstanding results.

Visual storytelling, in particular, harnesses the power of multimedia content, which engages the viewer not only on a cognitive level, but also on a deeper, emotional one.